At the heart of your brand is your community, and they want you to listen
Products and services are one part of a brand, but your customers and audience are another big part of potential success; they want to be heard. Community engagement and management have become vital for success, but some brands aren’t sure where to start or how to grow their community. That’s where I come in.
I’ve managed communities for brands with followerships of up to almost 50 million followers combined and executed industry-leading work moderating conservations and fostering a culture of positivity in online spaces that do not tolerate hate, ultimately helping brands achieve their goals on how they’re perceived on social media and beyond. I know what works, and I’m here to help you with your strategy.
I will:
Analyze your target audience and provide a high-level report of their behavior
Based on your goals, will form a community engagement plan that will help you foster positive conversations and help create a loyal following
Include a moderation strategy for dealing with negative comments (abuse, hate speech, etc.) and also how to deal with negative feedback and potential public relations issues
The Process:
We will schedule a 30-minute call to discuss your brand, existing brand/tone guidelines, brand perception objectives, and pre-existing community or PR issues. We will also form a Scope of Work agreement, including milestones and timelines.
Based on this, I will put together a Community Management plan tailored to your needs and target audience
After initial plan delivery, we will have one round of feedback for any revisions to the plan and additional considerations
One any revisions are completed, the final plan will be delivered and ready to implement
My Community Management service package starts at a flat rate of $2000 based on the scope of work. For a services price quote, please get in touch.