Content Marketing Strategy - Pinterest

The Project

eBay needed content strategy and execution for its social media channels (such as Pinterest, Facebook, and Instagram) that required copywriting and graphic design skills. It also required strategic planning for its paid media campaigns and evergreen content.

The Solution

Through performance data analysis and learnings of what worked and didn’t work content-wise, A/B testing creative and copy, and some gut intuition on category trends and what users were looking for, I was able to help successfully grow eBay’s Pinterest KPIs, their fashion and beauty audience across Facebook and Twitter, and get content more aligned with their brand identity and style

The Results

Record-breaking KPI performance highs (up to 15x industry standard for click-through rates)

Sharper imagery and tone to their social content that seamlessly aligned with the brand’s creative guidelines

Stronger strategic learnings and creative recommendations for critical business campaigns such as Holidays 2017