The Projects

• Piloting and executing Sephora’s content strategy on Threads and Reddit

• Executing the brand’s first Reddit Ask Me Anything

• Piloting and overseeing Sephora’s Social Listening and Community Management program, including Threads content for community engagement

• Social media content strategy for 20+ annual campaigns

• Managing influencer marketing strategy and agency relationships

The Solution

Identified tools to automate social listening, sentiment reporting, and community management to improve the reporting workflow on brand health and engage with customers across social media. For the content strategy piece, I referred to performance reporting data as a reference and combined this with my industry knowledge to develop strategies for key campaigns; I also launched tweets with a funnier, cheeky tone as an engagement experiment on Twitter.

The Results

Community engagement rose 300%, and positive sentiment towards the brand increased by 10%

The fun tweets campaign drove Twitter engagement up 200%, increasing brand affinity