The Project

STELLARI, an LA-based start-up fashion brand, had decided to push back the launch of their initial sustainable fashion line and pivot towards an IndieGoGo Campaign for raising funds to produce locally-sourced, eco-friendly masks while also still laying the groundwork for their brand aesthetic on social media.

The Solution

The goal for copy was to translate the campaign messaging to social-friendly copy, develop a hashtag strategy, and intersperse #MaskUp content with aspirational aesthetic pieces that effuse a sense of the brand’s identity and inspirational content to engage and educate.

The Results

Worked to launch 35 social media posts on Instagram and Facebook, with engagement rates up to 32%.